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(Image from article: "Bits: Google Pushes Down Ranking of Low-Quality Sites")

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Google Casts a Big Shadow on Smaller Web Sites

Google

For Web sites that depend on their ranking in search results, Google’s secret — and frequently fluctuating — search algorithm can evoke a complex blend of admiration and fear.

 

Demand Media Spikes As Goldman Ups Rating To Buy from Neutral

Monahan contends the stock has over-reacted to the impact of recent changes in Google’s search algorithm that were designed to reduce the prominence of lower quality content sites in search results. The analyst contends the move likely will have a single-digit impact to the company’s earnings, but has resulted in a 40% drop in the stock price since mid-April, leaving the stock 20% below its IPO price. He contends the recent price of the shares “reflects future negative changes that are unlikely to materialize.”

Senh: Interesting that the one site that Google supposedly targeted with their previous algorithm has almost no effect on the site's traffic.

 

Google's New Search Algorithm Change Took Out 40% of My Google Traffic

Mon, 02/28/2011 - 1:51pm — senh
Google's New Search Algorithm Change Took Out 40% of My Google Traffic

Last Thursday, Google launched a new tweak to their search algorithm. It was targeted at content farms, which many consider to be spammy sites whose content are created solely to attract search engine traffic for specific keywords.

I do notice more and more of these sites on Google’s search results. For me, the main offender is ezinearticles.com. Most of the articles I get from there are completely useless. They’re just keywords being repeated over and over again with a bunch of fillers. I can see why Google wants to push those sites further down their search rankings.

 

Bits: Google Pushes Down Ranking of Low-Quality Sites

Bits: Google Pushes Down Ranking of Low-Quality Sites

Google said its latest algorithm change is so big that users will notice different, higher-quality search results.

Senh: No wonder. Traffic to my site dropped by 30% from Wednesday to Thursday. The example used in the article from eHow is borderline, but here's a better example: http://ezinearticles.com/?Why-Social-Media-Optimization-Needs-to-Be-Done&id=5720775. There's absolutely nothing useful from that article. All it does is mention the keywords "social media optimization" a bunch of times. There aren't tips on how to do the optimization. There's no even a real discription of what it is.

 

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