Social Media, Mobile | featured news

...There’s also the issue that these mobile ads are completely new. Users don’t know any better and happen to click on them. However, over time (and probably pretty quickly), they will learn to avoid these new ads. When banner ads began in the 1990s, CTRs over 5% were common. They are currently 0.2 – 0.3%.

On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.

Over the weekend, Facebook added a stalkerish feature called "Find Friends Nearby" to its mobile website; on Monday, it was gone. "Find Friends Nearby" let users of iOS and Android devices locate BFFs — and perhaps nBFFs (never BFFS) — who were within range.

Facebook Inc., owner the world’s largest social network, says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.

The new app is similar to Instagram, the photo-sharing app Facebook is in the process of buying for $1 billion. The acquisition, however, has not yet been completed, and Instagram's employees did not work on the Facebook app. Facebook has said it expects the Instagram app to close sometime this year.

Can a two-year-old photo sharing app really be worth $1bn? It would buy you some some 2,100 Rolls Royce Phantoms. Or 200 million mosquito nets to fight malaria. Or the whole of the New York Times company (with $50m change to spare). If you are Microsoft, it buys you some 800 AOL patents to fight the next patent war.

As companies actively court customers through Facebook and Twitter, and as more travelers spend time glued to their smart phones, it's time to ponder if travelers are overloaded by social media.

Nokia has announced it will bring social networking to the masses on its freshly minted C3, C6 and E5 phones. This comes just a day after Microsoft did the same for mobile Windows users, and Sony Ericsson is promising to catch up. The Nokia phones will communcate with Facebook and Twitter, as well as Ovi Mail and Chat. Meanwhile, Sony Ericsson's Spiro and Zylo add Walkman branding to the inevitable Facetwit connections, as money ceases to be a barrier to social networking.

More Americans get their news from the Internet than from newspapers or radio, and three-fourths say they hear of news via e-mail or updates on social media sites, according to a new report.

The social network reveals details of a stripped-down, text-only version of its mobile site called Facebook Zero.