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Facebook Aims to Cash In on India Surge

India is becoming a critical testing ground for Facebook as it strives to capitalize on growth in emerging markets and better target mobile-phone users—two increasingly pressing goals for the social-networking firm.

 

New Phone? New Tablet? Google Sets Oct. 29 Android Event

Google Android

Google has just set an Oct. 29 event in New York centered on its Android mobile software. "The playground is open" is all it says, so we are left to figure out what might land on that playground.

 

Staples to speed up closure of 15 stores in US

Staples is speeding up the closure of about 15 of its U.S. stores and plans to close 45 stores and some delivery businesses in Europe. The office products company also says it will invest more in its online and mobile efforts and will expand the product assortment that it offers to its business customers.

 

Facebook CEO dangles search and mobile, shares rally

Facebook Inc CEO Mark Zuckerberg soothed investors in his first major public appearance since the No. 1 social network's rocky May IPO, breathing life into its struggling shares after hinting at new growth areas from mobile to search.

 

Report: Obama's campaign more wired than Romney's

Four years ago, then-Sen. Barack Obama got a head start on Arizona Sen. John McCain when it came to reaching voters online, on their mobile phones and on social media. Young voters, the group most likely to tune in digitally to the presidential campaign, broke overwhelmingly for Obama, giving him the biggest margin of victory among that age group ever recorded....

 

How Long Before Facebook Writes Off Its $1B Purchase of Instagram?

Kevin Systrom's smartest move was to sell Instagram to Facebook early, before having to deliver even an iota of revenue. My prediction is that we’ll look back on Facebook's acquisition of Instagram as a bust—much in the same way we now view News Corp.’s purchase of Myspace, AOL’s purchase of Bebo, and Excite@Home’s purchase of Blue Mountain Arts.

 

AT&T Ending 2G Network by 2017

AT&T is shutting down its second-generation, or 2G, wireless networks by 2017 as it continues to upgrade its systems to faster technology and better use its limited airwaves.

 

Why The Higher Click-Through Rates for Mobile Ads Which Facebook Touts Mean Nothing

Facebook

...There’s also the issue that these mobile ads are completely new. Users don’t know any better and happen to click on them. However, over time (and probably pretty quickly), they will learn to avoid these new ads. When banner ads began in the 1990s, CTRs over 5% were common. They are currently 0.2 – 0.3%.

 

Google's Mobile Search Mojo Gets Stock To $680

Google Now

Google has launched Google Now, a new search interface which improves the search results based on the time and location of the search. It is available as part of Android Jelly Bean, the latest iteration of its mobile OS, and works by using the time, search history and location data to provide better search results.

 

Twitter's Mobile Ads Begin to Click

Twitter Mobile Ads

On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.

 

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