Technology, Branding | featured news

RIM changes name to BlackBerry, unveils 2 phones

Blackberry

After lengthy delays, Research In Motion Ltd. unveiled its first two phones with the new BlackBerry 10 system. The Q10 will have a physical keyboard, while the Z10 has only a touch-screen keyboard. RIM also announced a company name change to BlackBerry to maintain a single brand.

 

Trayvon Inc: Fla teen's case turns into brand

Websites are hawking key chains bearing Trayvon Martin's likeness. Vendors are selling T-shirts and hoodies at rallies. The case of the slain Florida teenager is quickly turning into an Internet-fueled brand.

 

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