Virtual Goods, Virtual Items | featured news

Online game maker Zynga prices IPO at $10 a share

Zynga IPO

Zynga is poised to harvest some cold hard cash in its initial public offering. Who knew that selling virtual cows and digital corn on Facebook would create a $7 billion company?

Senh: I have to say, I'm impressed. I didn't think anyone would pay for virtual items, but Zynga made that happen. $7B is not bad for a company that just makes Facebook apps.

 

Target stores to sell Facebook gift cards

Social networking website Facebook is dipping into the brick-and-mortar world by selling gift cards at retailer Target that can be used toward purchasing virtual products for games hosted on the site.

Senh: What a waste of money. I still don't understand why anyone would pay for virtual items. I don't think they'll do too well.

 

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