Yahoo, Google Vs. Microsoft | featured news

Slowly but steadily, Microsoft Bing has become a potent threat to Google in the search market. Over the last few months, Microsoft’s aggressive strategy with Bing has started to yield market share gains over competitors Google, Yahoo and AOL in the U.S. search market. Bing’s market share, which was around 11% in September 2010, is now close to 14% as of February 2011.

No wonder Google seems so panicked about Bing. The latest results from market researcher Experian Hitwise show not only that Bing grew at Google's expense in January. They also show that Bing is delivering more accurate results. In the U.S., Bing now powers more than 27% of search results, up from 25% in December. That's despite a slight decline in traffic to Yahoo's search site, which has been powered by Bing since December.

Bing's share of the search market grew another percentage point in July, indicating that some of those initial users may be sticking around for the long haul.