Box Office, Bradley Cooper | featured news

There was no stopping "Limitless" at the box office. The sci-fi thriller opened at No. 1 this weekend with $19 million, according to studio estimates Sunday. The film from Relativity Media stars Bradley Cooper as a struggling writer who takes a magical pill that allows him to tap into his maximum brain potential. Suddenly he's cleaned up, making millions and wowing everyone he meets. Robert De Niro co-stars as a financial guru who's fascinated by him, with Abbie Cornish as Cooper's skeptical girlfriend.

In a boost for Relativity Media's new marketing and distribution operation, Bradley Cooper starrer Limitless opened to No. 1 at the Friday box office, grossing an estimated $6.6 million from 2,756 theaters. After that, it was a tight race between the two other new movies, the Matthew McConaughy legal thriller The Lincoln Lawyer and Universal's sci-fi comedy Paul, and two holdovers, Battle: Los Angeles and sleeper hit Rango.

Director Garry Marshall and his pack of A-list stars are on track to win the President’s Day weekend with the ensemble romantic comedy Valentine’s Day. Friday’s opening for the film starring Julia Roberts, Bradley Cooper and many, many others is estimated at approximately $15 million, a number that is likely to reach over $50 million for the 4-day holiday frame.