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Zynga is poised to harvest some cold hard cash in its initial public offering. Who knew that selling virtual cows and digital corn on Facebook would create a $7 billion company?
Senh: I have to say, I'm impressed. I didn't think anyone would pay for virtual items, but Zynga made that happen. $7B is not bad for a company that just makes Facebook apps.
Ready your virtual cattle and the Microsoft branding iron. Zynga announced today that its hit social game FarmVille on Facebook has now launched on Microsoft's MSN Games portal.
Social gaming startup Zynga is seeing some impressive traction. It now boats 129 million monthly active users across its portfolio of more than 30 games, according to both Inside Facebook's AppData(see chart) and Developer Analytics.