Market Share, Bing | featured news

Slowly but steadily, Microsoft Bing has become a potent threat to Google in the search market. Over the last few months, Microsoft’s aggressive strategy with Bing has started to yield market share gains over competitors Google, Yahoo and AOL in the U.S. search market. Bing’s market share, which was around 11% in September 2010, is now close to 14% as of February 2011.

After months of slow but steady increases in its market share, Bing's share of the search market in the US and globally fell for the first time in September.

A week and a half ago, we highlighted numbers from StatCounter that demonstrated that Google was losing market share to Bing. This made sense: Bing is a new search engine with heavy marketing and compelling features.

Bing's share of the search market grew another percentage point in July, indicating that some of those initial users may be sticking around for the long haul.

Microsoft is definitely relishing its Bing moment, communicating gains in market share every chance it gets to build a story of steady progression against both Google and Yahoo.