Shrek Forever After, Shrek Forever After Box Office | featured news

Hollywood is in a June swoon as a rush of new movies fails to grab audiences. "Shrek Forever After" remained the No. 1 movie for a third-straight weekend with $25.3 million.
The best of the newcomers was the rock 'n' roll comedy "Get Him to the Greek," which debuted at No. 2 with $17.4 million. Opening at No. 3 was the action comedy "Killers" with $16.1 million.

Film News: Animated sequel bests 'Greek' and 'Killers' -- The 3D pic took in an estimated $6.7 million in 4,386 runs, topping several films that opened this week.

With a significant drop for "Sex and the City" on Saturday and just mid-level earnings for "Prince of Persia," "Shrek Forever After" is on track to win what looks like the slowest Memorial Day holiday weekend at the box office in a decade.

So much for the public's hunger for anything in 3D. DreamWorks Animation's "Shrek Forever After" bowed even more lightly than some had feared, with the family comedy topping domestic rankings with just $71.3 million in estimated weekend boxoffice. The latest Paramount-distributed pic about a lovable ogre and his family debuted with significantly less green stuff than the two previous "Shrek" sequels, which each fetched $100 million-plus in their first three days.

FRIDAY PM: Sources have shared with me the following domestic Friday numbers as well as estimated weekend and cume figures ... Analysis coming ... Numbers will be refined in the morning:
1 - Shrek Forever After 3D (DWA/Par) NEW [4,359 Theaters]
Friday $20M, Estimated Weekend $70M
2 - Iron Man 2 (Marvel/Paramount) Week 3 [4,177 Theaters]
Friday $7.8M, Estimated Weekend $27M, Estimated Cume $251M