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Hulu has hired Guggenheim Partners to advise on a sale of the company, even as the financial services firm is considering making its own bid for the video streaming service, three sources with knowledge of the matter told Reuters.

The New York Times Company has a letter of intent to sell the online resource guide to Answers.com, an online question-and-answer site, for $270 million, according to an executive familiar with the negotiations.

The auction of online video site Hulu has been slowed by recent developments which could derail it completely, according to sources familiar with the process.

Apple is in the early stages of examining Hulu LLC, a video-streaming pioneer that is being considered for sale by its owners.

News Corp.'s talks to sell most of Myspace have narrowed to two leading bidders, the ad-targeting firm Specific Media and Golden Gate Capital. Any deal would include hundreds of job cuts at the struggling social-networking website.

Yahoo Inc. recently approached Hulu to discuss a possible acquisition of the popular online video service, according to a person with knowledge of the matter.

The Wall Street Journal is reporting that Hulu has been approached with an offer to buy the company. Right now it is unclear who the offer is from but CNBC’s Julia Boorstin tweets it is not from Google.