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Drive-by Traffic, They Say It Like It's a Bad Thing

Wed, 12/02/2009 - 6:57pm — senh

Rupert Murdoch, and a couple of his fellow newspaper-owners, say that traffic coming from search engines and aggregation sites are worthless. They call it "drive-by traffic." These users only come, read one article and then leave. For an industry profusely bleeding users and revenue, you would think they wouldn't be so discriminatory when it comes to users consuming their content.

If The WSJ.com Says Goodbye To Google, It Will Also Say Goodbye To 25 Percent Of Its Traffic

Whenever Rupert Murdoch goes back to his home country of Australia, he loosens up and says things to the press (usually his own outlets) that he might not say in the U.S. Of course, everyone in the U.S. picks up on it and it becomes a big story, as it did today after Murdoch told his own Sky News that he might start blocking Google and other search engines from giving searchers full access to articles on the Wall Street Journal's website, WSJ.com.

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