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In Borders Bankruptcy Aftermath, Publishers Look Beyond Bookstores To Help Sales

In Borders Bankruptcy Aftermath, Publishers Look Beyond Bookstores To Help Sales

Publishers turned aggressive about selling to Kitson, Mr. Ross said, as traditional bookstores switched focus or closed. That "has been good for us," he said. "If there's a good book, we'll go deep into it." And publishers, he said, "realize what a specialty store can do for their business, with the window and the table."

 

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