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Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor.
A person with knowledge of the situation who requested anonymity because she wasn't authorized to speak publicly says the company had considered importing versions of Diet Pepsi sold in other countries to the U.S. But now it's testing a new version that could come out next year.
Coke and Pepsi are chasing after the sweet spot: a soda with no calories, no artificial sweeteners and no funny aftertaste. The world's top soft drink companies hope that's the elusive trifecta that will silence health concerns about soda and reverse the decline in consumption of carbonated drinks. But such a formula could be years away.
Pepsi is tweeting to a new generation of music lovers. The No. 2 soda company is partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site.
Global soft-drink seller PepsiCo said that top-line sales were hurt in the second quarter by consumers in developed markets who are cutting out carbonated beverages from their daily budgets.
PepsiCo Inc. plans to cut the sodium found in each serving of its key brands by one-fourth in five years, the company announced Monday, as the industry deals with pressure from the government and health-conscious shoppers who want more options....
PepsiCo and Pepsi Bottling Group plan to invest $1 billion in Russia over three years to expand their manufacturing and distribution network in the country.