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Facebook Pages Are a Bad Investment for Small Businesses

...Our biggest disappointment was our misunderstanding of how Facebook Pages work. Instead of building a database of users that you can contact at will, you are essentially paying Facebook to build a list of people that you can then advertise to.

Senh: This is exactly what Mark Cuban was complaining about, and I agree with them.

Blogs, tweets, Facebook help extend reach for small business

Charter reservations are sailing in for Free Spirit Yacht Cruises this year despite the turbulent economy, and co-owner Angela Motola-Donofrio attributes it to a social media push.

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