Facebook, Small Business | featured news

...Our biggest disappointment was our misunderstanding of how Facebook Pages work. Instead of building a database of users that you can contact at will, you are essentially paying Facebook to build a list of people that you can then advertise to.

To win in the fast-growing digital-advertising market, Web companies such as Facebook, Google and Groupon are increasingly wooing mom-and-pop businesses.

Charter reservations are sailing in for Free Spirit Yacht Cruises this year despite the turbulent economy, and co-owner Angela Motola-Donofrio attributes it to a social media push.