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Foursquare Launches First Revenue Product: Promoted Updates

Foursquare

Foursquare is rolling out its first revenue product as the company moves from focusing on user growth to generating cash. The new Promoted Updates enables businesses to send promoted content to users. These updates will appear at the top in a prominent position in the “Explore” tab in Foursquare. That’s the section of the app that is for users to find businesses nearby. The Promoted Updates, like Google search ads, there is “intent” there while users are looking for a restaurant, bar or other business nearby, says Steven Rosenblatt, Foursquare’s chief revenue officer. Businesses pay on a “cost per action” performance basis for these ads. In some ways these updates are also like Twitter’s promoted Tweets.

 

Facebook, Wal-Mart chiefs meet to "deepen" relationship

Wal-Mart's Facebook page has more than 17 million fans and the company also pays to advertise on Facebook. Expanding its reach online is key for Wal-Mart as shoppers increasingly shop on their computers, tablets and smartphones.

 

YouTube launches face-blur tool

YouTube Face-Blurring Feature

YouTube has added a tool which automatically blurs out the faces of people appearing in uploaded videos. It said the function would be of use to activists wishing to share footage of protests involving participants who wanted to remain anonymous. It hinted other features would follow, describing the move as "the first step towards providing visual anonymity".

 

Google+: Those who try it, like it (more than Facebook, apparently)

Google+

At least, that’s what the statistics say. According to the American Customer Satisfaction Index (ACSI), Google+ scored a 78 percent customer satisfaction rating. Facebook, on the other hand, languished below the rest of the social media competition at just 61%.

 

Study: Viewers turning to YouTube as news source

YouTube

A new study has found that YouTube is emerging as a major platform for news, one to which viewers increasingly turn for eyewitness videos in times of major events and natural disasters....

 

Facebook reuses your 'likes' to promote new stuff

Facebook now uses your name to post the things you "liked" maybe long ago, in a way that can get you in hot water in the here and now.

 

After Digg, What’s Next in News Aggregation?

Digg

Digg rose to prominence years ago by changing the way people share news online. But its subsequent downfall – and $500,000 sale to Betaworks on Thursday – underscores the swift evolution of technology that is helping people discover content online.

 

Digg Sold To LinkedIn AND The Washington Post And Betaworks

Digg

Sun Valley and self-driving cars aside, the story of the day today is that social news site Digg has sold its remaining assets for $500K to the NYC-based tech firm Betaworks. While that number is indeed in the ballpark, we’re hearing from multiple sources that the total price of the Digg acquisition was around $16 million, including the price paid for IP by a previously unreported acquirer, LinkedIn.

 

Today marks the next stage in Digg's future.

Believe it or not, it's been seven years since Digg launched. To date, we've had over 350M Diggs, 28M Story Submissions and 40M Comments. We're extremely proud to have helped pioneer social voting on the web.

 

Can Tumblr’s David Karp Embrace Ads Without Selling Out?

The design of Tumblr, the blogging tool and social network, is guided by feeling. In particular, the feelings of David Karp, the company’s 26-year-old founder, whose instincts tend to run counter to current Web conventions. Tumblr does not display “follower” counts, for example, or other numerical markers of popularity that are viewed as crucial social-media features, because Karp finds them “really gross.” The culture of public friend-and-follow reciprocity that theoretically expands a social networking service can, in his view, “really poison a whole community.”

 

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