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Facebook's Problem Is Its Low Click-Through Rate from Ads

Facebook

In light of Facebook’s disappointing IPO, I'll pull up an article I wrote in February, which said, “... social networks have always been poor at monetizing their traffic, and that hasn’t changed since they gain popularity. Click-thru rates for ads on social networks have always been really low, so they can’t charge nearly as much as Google per pageview. That hasn’t changed since social networks entered the internet landscape and won’t change in the future.”

 

UBS may have Facebook trading loss of $350 million

UBS Sues Facebook

UBS is sitting on losses that could be as high as $350 million stemming from its investment in the Facebook initial public offering, and is preparing legal action against Nasdaq as a result, people familiar with the matter told CNBC.

 

Nasdaq plans $40 million in Facebook IPO compensation

NASDAQ

Nasdaq OMX Group Inc said it will offer cash and rebates totaling $40 million to compensate clients affected by the problems with Facebook Inc's initial public offering.

 

Report: Hacker claims to upload 6.5M LinkedIn passwords

LinkedIn Passwords Leaked

A Russian hacker claims to have uploaded almost 6.5 million LinkedIn passwords, The Verge reports. LinkedIn in says in a tweet that "Our team is currently looking into reports of stolen passwords. Stay tuned for more."

 

Let’s just agree the bubble has burst

Facebook’s post-IPO performance has been poor. But is it so poor that it will hurt the prospects for other startups? The short answer: Almost certainly.

 

Google Inc. to buy Meebo Inc. for $100 million

Google Inc. in Mountain View has agreed to buy Meebo Inc., a startup that helps online publishers make their websites more social. Meebo, founded in 2005, announced the agreement Monday on its blog.

 

China bars stock index web search

China blocks access to the term "Shanghai Composite Index" on some of the country's most popular microblogging sites.

 

Facebook mulls lowering age restrictions

Facebook

Facebook is considering ways to invite children younger than 13 onto its social network, a controversial move that could bolster the company’s bottom line but also spark concern among regulators over the safety of young Internet users.

Senh: That's probably the only way they can continue to grow in the U.S. It's the pressure of being a public company and their disappointing IPO.

 

Prices of Facebook stock since long-awaited IPO

Although many investors had hoped for a big first-day pop, Facebook's stock opened on May 18 at $42.05 and fluctuated between $45 and $38 throughout the day. It closed barely above its IPO price, at $38.23. Since the IPO, the stock has been down on seven trading days and up on four. Facebook's stock price has gone as low as $26.44 since the IPO.

 

Salesforce to Buy Buddy Media in Deal Worth Up to $745 Million

Salesforce.com agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing. Salesforce Chief Executive Marc Benioff said the deal will help the company keep up with demand as the online marketing business matures. Chief marketing officers are expected to outpace chief information officers in directing technology spending within the next five years, according to a recent report by industry researcher Gartner.

 

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