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RATINGS RAT RACE: Grammys Slightly Up From Last Year, Most Watched In 10 Years

Lady Gaga in an egg and Justin Bieber resulted in a slight ratings bump for the 53rd Annual Grammy Awards on CBS. From 8-11:30PM, the show, which crowned Nashville-based Lady Antebellum as the night's big winners, drew 26.55 million viewers and a 10.0/26 in adults 18-49. Compared to last year's highly-rated telecast that aired on Jan. 31, outside the February sweep, the Grammys were up a tenth (1%) in adults 18-49 (from 9.9/24) and 3% in total viewers (from 25.87 million). It was the best delivery for the awards show in adults 18-49 since 2004 and in viewers since 2001. CBS won the night with a 8.2/22 in 18-49 and 23.7 million viewers.

 

Grammy TV audience biggest in six years

A popular and eye-popping mix of stars like Beyonce, Taylor Swift and Lady Gaga drew a TV audience of 25.8 million Americans to the Grammy Awards -- the biggest TV audience for the telecast in six years, according to preliminary television ratings on Monday.

 

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