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Mystery of the Chinese zombie Yalies

U.S. universities have responded to China's exploding demand for American higher education with branch campuses and aggressive recruiting. Now, some are trying to boost their brands by casting photos and other snippets of campus life out into the confounding sea of Chinese social media.

 

Why the Chinese love U.S. colleges

American higher education is in the cross hairs of a heated national debate over the value and cost of a college degree. Yet in China, our fiercest global economic competitor, the popularity of American colleges and universities might be at an all-time high.

 

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