Kansas State University student Greg Peterson and some friends were unwinding at a drive-in restaurant when LMFAO's song "Sexy and I Know It" came on the radio. But as the chorus droned on, the 21-year-old found inspiration. He switched "sexy" to "farming" as he began rapping. Then he started coming up with lyrics. It would be fun, he thought, to do a video parody with his brothers when he returned home to the family farm in central Kansas.