Tim Cook, Iphone App | featured news

The furor over Apple's faulty mapping software reached the Silicon Valley company's highest echelons Friday, prompting an apology from Chief Executive Tim Cook and opening the way for rival Google to capitalize on the misstep.

Apple CEO Tim Cook says the company is "extremely sorry" for the frustration its Maps application has caused and it's doing everything it can to make it better. In the meantime, he recommended that people use competing map applications to get around... "While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app," Cook wrote.

In Steve Jobs fashion, Apple CEO Tim Cook kicked off the company’s Worldwide Developers Conference in San Francisco with a handful of key stats about its app ecosystem, which Cook called “an economy in itself.”