Box Office Opening, Up | featured news

"The Hangover" logged a second consecutive weekend atop the North American boxoffice with estimated three-day sales of $33.4 million.

That hijacked New York City subway car failed to crack through the juggernauts that are "The Hangover" and "Up" at the North American boxoffice on Friday.

The Hangover finished No. 2 and Pixar CGI toon Up, because of this four-quadrant pic's usual Saturday crowded matinees for kiddies, repeated as No. 1 with an impressive hold around -38%. Up was a strong No. 2 Friday with $13.1M from 3,818 plays, then added $17M Saturday for a $44M weekend. Pixar's 10th straight smash, Up will post a $117M cume, so that's two success stories this weekend.

Rapturous reviews and a colossal marketing campaign sent “Up” into the box office stratosphere over the weekend.

Hollywood planned a 2nd straight weekend friendly for family filmgoers who have pent-up demand. With 20% of K-through-12 out of school today, Pixar/Disney's 10th pic and first 3-D movie, Up, was able to get a jump on the domestic box office with busy matinees from 1,534 3-D theaters -- a record -- and a total of 3,766 theatres total.