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Disney Buys 'Mom' Blogs Publisher Babble

Disney is buying Babble Media, whose website carries news for parents and blogs written by moms and dads, in a deal that could further blur the line between advertising and blogs.

 

Blogging moms wooed by food firms

As food makers lavish trips and goodies on parenting bloggers, critics see a shrewd marketing ploy. On most days, Andrea Deckard can be found in her home office, digging through stacks of coupons and grocery receipts for money saving tips and recipes that she can share with readers of her Mommy Snacks blog.

 

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