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How McDonald’s Came Back Bigger Than Ever

McDonald's

With new food, revamped decor and an embrace of Twitter and mommy blogs, McDonald’s has returned from the brink of a public-relations nightmare.

 

Blogging moms wooed by food firms

As food makers lavish trips and goodies on parenting bloggers, critics see a shrewd marketing ploy. On most days, Andrea Deckard can be found in her home office, digging through stacks of coupons and grocery receipts for money saving tips and recipes that she can share with readers of her Mommy Snacks blog.

 

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