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Dot-mayhem: The domain landgrab, by the numbers

ICANN

When the Internet Corporation for Assigned Names and Numbers decided to expand the domain landscape -- letting brands and anyone else with the money apply for the rights to own and run .anything -- it did so to create competition in a world of expanding demand.

Senh: ICANN made $357 million from this. Holy moly.

 

End of dot-com era? New suffixes would allow companies to expand brands on Web

Internet Suffixes

If Google has its way, you won't need to type "Google.com" any more to do your searches. You can simply access the search engine at ".Google." Google's bid for ".Google" as an Internet suffix is among about 2,000 proposals submitted as part of the largest expansion of the Internet address system since its creation in the 1980s. Google Inc. also wants to add ".YouTube" and ".lol" - the digital shorthand for "laugh out loud." Others want approval for ".doctor," ".music" and ".bank."

 

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