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End of dot-com era? New suffixes would allow companies to expand brands on Web

Internet Suffixes

If Google has its way, you won't need to type "Google.com" any more to do your searches. You can simply access the search engine at ".Google." Google's bid for ".Google" as an Internet suffix is among about 2,000 proposals submitted as part of the largest expansion of the Internet address system since its creation in the 1980s. Google Inc. also wants to add ".YouTube" and ".lol" - the digital shorthand for "laugh out loud." Others want approval for ".doctor," ".music" and ".bank."

 

URL typos earn Google $497 million per year, study says

Google could be earning some $497 million a year from the registered owners of website addresses that mimic typographical errors in existing sites, according to a new study. Harvard University researchers Tyler Moore and Benjamin Edelman estimate that Google could be making millions from the practice, known as “typosquatting.”

 

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