The first trailer for director Baz Luhrmann’s film adaptation of “The Great Gatsby” has received both positive and negative reviews, but perhaps the studio should have invested in a copy editor. Looks like someone on the set-design team never learned the "i before e except after c" rule. As pointed out by a reader of Entertainment Weekly, the film trailer misspells the legendary Broadway act "Ziegfeld Follies" as "Zeigfeld" on a billboard marquee surrounded by lights in the middle of Times Square. The mistake is visible twice in the trailer, first speeding by in a series of cuts at the opening, and later towards the end, in a shot that's held longer and makes the error more apparent.