Online Ads, Online Advertising | featured news

Ads tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.

Yahoo (YHOO) and Gannett (GCI) announced today that they have formed a local advertising partnership.

Google revealed for the first time how it splits advertising revenue with search and content publishers, a move made in response to calls from publishers and regulators for greater transparency.

Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers.

Ads will be rolled out to two to 10 percent of users via search on Twitter.com beginning today.

Digg took a big risk when they added in-line advertisements that users could digg or bury. Four months later, however, early signs indicate that DiggAds are a win for all parties involved: users, advertisers, and especially Digg.

No one clicks on display ads. Why? There's room for improvement.

Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released third-quarter figures showing that online advertising in the U.S. approached $5.5 billion, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same quarter a year ago (which is in line with the losses during the first half of the year). As you can see in the chart, there was a big drop-off after the fourth quarter of last year, and the first three quarters of this year have been flat.

Web search leader Google said it is buying Silicon Valley display advertising technology start up Teracent, which expands its competition with display leader Yahoo.