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Campaigns dig through online data to target voters

Barack Obama

Voters who click on President Barack Obama's campaign website are likely to start seeing display ads promoting his re-election bid on their Facebook pages and other sites they visit. Voters searching Google for information about Mitt Romney may notice a 15-second ad promoting the Republican presidential hopeful the next time they watch a video online....

 

GM to drop Facebook ads due to low consumer impact

Facebook

General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public, with a source familiar with the matter saying the automaker had decided Facebook's ads had little impact on consumers.

 

Lack of trust in Facebook may hold back ad sales

Facebook's reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site's ads or buy the virtual goods that make money for it.

 

Facebook adding ads to its Ticker feed

Facebook's Ticker, the fast-scrolling tote board of pretty much everything your friends are doing, is ready to start selling you stuff.

 

Advertising Report: Google Dings Bing, Facebook Arrives, Tablets Rule Mobile

Advertising Report: Google Dings Bing, Facebook Arrives, Tablets Rule Mobile

As search spending continued to rise in the just-ended third quarter, Google regained market share lost during the last couple of quarters to Microsoft's Bing search engine, according to a new report to be released Tuesday morning by Efficient Frontier, which manages about $1 billion in search, display, and social advertising for agencies and advertisers. ...

 

Gauging Facebook Ads

ComScore and Nielsen are introducing rating systems for Facebook, to help advertisers better compare the social-networking site to traditional advertising outlets such as TV and print.

 

Daily Deals Rescue Local-Ad Market

Daily Deals Rescue Local-Ad Market

To win in the fast-growing digital-advertising market, Web companies such as Facebook, Google and Groupon are increasingly wooing mom-and-pop businesses.

 

Facebook may have leaked your personal information: Symantec

Facebook may have leaked your personal information: Symantec

Facebook users' personal information could have been accidentally leaked to third parties, in particular advertisers, over the past few years, according to Symantec Corp's official web blog.

 

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook.

 

Facebook Click Fraud Enraging Advertisers

Facebook Click Fraud Enraging Advertisers

Scores of complaints can be found at WickedFire, where advertisers are complaining of massive click fraud and an indifferent Facebook. A few of the recent posts (excuse the language):

 

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