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Iowa Campaign Ads Show Power of Negativity in Republican Race

As Iowa Republicans take in the final appeals before tonight’s caucus voting, one major lesson the candidates will take away: Going negative works. An estimated $5.8 million was spent on television advertising in Iowa through Dec. 30, with $3.7 million financing negative ads, according to most recent data available from New York-based Kantar Media’s CMAG, a company that tracks advertising.

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