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The Influence Industry: Obama lead raises questions about super PAC strategy

Have conservative groups bungled their chance to help defeat Barack Obama? Fueled with tens of millions of dollars in unlimited contributions, a network of GOP super PACs and nonprofit groups began the year with heady talk of bringing down President Obama with a ceaseless barrage of attack ads.

 

Guess Who's Profiting Most From Super PACs?

Candidates may raise the unprecedented sums of political cash being funneled through Super PACs this year, and media strategists may decide how to spend them – but the people who actually wind up pocketing much of the money are America's television broadcasters. Since the Supreme Court voided limits on political donations in Citizens United, more money than ever is being devoted to negative TV ads. Industry analysts predict that upwards of $3 billion will be spent on political advertising this year – a surge of more than $500 million over 2008.

 

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