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The Circle of Ads: Zynga Using Facebook Ads

When I first saw the headline “Facebook Places Ads on Zynga” on The Wall Street Journal, my mind almost fell into an infinite loop. You see, Zynga is already buying ads on Facebook to promote their games. I had thought that headline meant that Facebook is returning the favor by buying ads on Zynga to bring on more users.

Nope.Turns out Facebook is testing out their own ad network on Zynga. Yes, looks like Facebook will be launching an ad network to compete with Google’s Adsense.

 

Dan Porter, CEO Of OMGPOP, Hired Back Laid-Off Workers Before $210 Million Zynga Acquisition

OMGPOP

With all the talk about excessive compensation, ponzi schemes and the nasty side of Steve Jobs, it might be easy to assume that all successful CEOs are jerks.

 

Online game maker Zynga prices IPO at $10 a share

Zynga IPO

Zynga is poised to harvest some cold hard cash in its initial public offering. Who knew that selling virtual cows and digital corn on Facebook would create a $7 billion company?

Senh: I have to say, I'm impressed. I didn't think anyone would pay for virtual items, but Zynga made that happen. $7B is not bad for a company that just makes Facebook apps.

 

Zynga to Set IPO Price Today

Zynga IPO

Social games maker Zynga is preparing to set a final initial public offering price on Thursday, a day before it begins trading on the stock market, in what is shaping up to be the biggest U.S. Internet IPO since Google.

 

With Zynga IPO Looming, CEO Mark Pincus Wants Employees To Return Stock

With Zynga IPO Looming, CEO Mark Pincus Wants Employees To Return Stock

Zynga CEO Mark Pincus wants some of the online game company's early employees to give back stock they own ahead of the company's initial public offering of stock, according to a published report Thursday. The Wall Street Journal said that Pincus, who gave out stock freely to keep top talent early on, developed "giver's remorse."

Senh: There's nothing much you can do about that. They got in early and contributed when it counted most. It's not fair to current employees of Zynga, but they're also not risking as much as the early group of people.

 

Q: Why are Zynga profits down 95%?

Q: Why are Zynga profits down 95%?

Here, direct from the S-1, is the figure that matters more. Operating income in the most recent quarter declined year over year from $13.4 million to $13 million – not the big 95% drop reported in the news.

 

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