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‘Do Not Track’ Internet privacy initiative struggles to keep momentum

The two-year-old drive to give consumers a simple way to block companies from tracking their behavior as they move across the Internet has faltered, say participants in the process who are struggling to reconcile privacy concerns with an advertising model that pays for many free Internet services.

 

You for Sale: Your Online Attention, Bought in an Instant by Advertisers

In split-second auctions, companies are jockeying for the chance to buy online ads geared to your specific tastes. But consumer advocates see a risk of a computer-generated class system.

 

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