Consumers, Holidays | featured news

This holiday season, Burger King won't be the only place where you can have it your way. It used to be enough for stores to promise discounts of up to 70 percent off to lure shoppers during the busy holiday shopping season. But the ease of ordering online and the sluggish economy has created more demanding U.S. consumers who aren't impressed by discounts alone. They want their shopping just like their fast food: not only cheap, but convenient too.

More consumers are discovering their mobile devices can help them compare prices, research gift ideas, redeem electronic coupons and watch for special deals. As shoppers gear up for another mad holiday scramble, smartphones and tablet computers are emerging as Santa's electronic helpers.

U.S. consumers turned out in strong numbers to hunt for holiday bargains on Black Friday, though many said they were spending selectively and industry executives questioned whether the momentum would last.