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A bevy of big-name retailers including Wal-Mart Stores Inc., Best-Buy Co. and Target Corp., are teaming up to create a company that will give customers another way to make purchases: with their cellphones.
Wal-Mart is starting to turn heads in the tech world — and that might have important implications for the way we think about the future of the shopping experience. Once known for a soulless retail store experience and a hyper-efficient supply chain that delivered “everyday low prices,” Wal-Mart has been fusing innovations from the mobile and social-networking worlds to create the foundation for a radically new type of hyper-personalized shopping experience.