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Twitter Lets Advertisers Target Keywords In Tweets - But It's Still No Google

Twitter's announcement today that it will let advertisers target pitches based on words people type in tweets has marketing types in a tizzy over the potential for another ad venue as effective as 's search ads.

 

Twitter changes business of celebrity endorsements

Twitter changes business of celebrity endorsements

Rapper Snoop Dogg gave props on Twitter to an ad for the Toyota Sienna minivan. Actress Tori Spelling linked to a website for rental cars. And reality TV star Khloe Kardashian soliloquized about the brand of jeans that accentuates the famous Kardashian derriere.

Senh: Now that Twitter's doing celebrity endorsements in-house, what's gonna happen to third-party apps that do the same, like Izea, Ad.ly and twtMob? They'll probably take a hit now that celebs can go directly to Twitter. Depending on how big Twitter's ad sales team is, the third-party clients will probably end up getting their leftovers.

 

Twitter's Promoted Tweets Sell for $100K and Up

Twitter's Promoted Tweets Sell for $100K and Up

Twitter is now selling its "Promoted Tweets" for $100,000, according to an article in this morning's Wall St. Journal. "Promoted Tweets," which allow companies to buy the top spot on Twitter's Search results page, is just one of the microblogging network's new advertising initiatives as of late. The idea behind these digital ads is that the service allows companies to associate themselves with a certain trend or keyword.

 

Twitter’s New Ads are Ingenious

Twitter’s New Ads are Ingenious

Twitter this week began testing a new type of advertising: “Promoted Trends.” Under the new system, brands can pay to appear below the “Trending Topics,” the most talked-about terms on Twitter at any given moment.

 

Twitter turning to advertising

Twitter turning to advertising

Ads will be rolled out to two to 10 percent of users via search on Twitter.com beginning today.

 

Twitter’s Ad Platform Could Launch Next Month

Twitter’s Ad Platform Could Launch Next Month

It seems as though Twitter is finally ready to get down to business. Following search deals with Microsoft and Google that put the company at break even for 2009 and the recent hiring of a CFO, Twitter is now said to be readying the launch of its long-rumored ad platform.

 

They Make HOW Much for Tweeting?!

Kim Kardashian, Soulja Boy and Lauren Conrad reportedly bank big bucks tweeting. In an effort to drive unemployed people totally insane, The Daily Beast compiled a list of how much celebrities get paid to Tweet. We already told you that Kim Kardashian makes at least $10,000 every time she tweets about a company. And let me refresh your memory: You were majorly bummed out about it.

 

Advertisers want to buy your Tweet list

Advertisers want to buy your Tweet list

The Twitter phenomenon, in which anybody can tell his or her followers anything -- in 140 characters or less -- now has a payoff that can go beyond the thrill of self-publishing.

 

Bits: Twitter Wants Distribution, Not Buyout

Twitter is most interested in striking distribution partnerships with big Internet and media companies, not in being acquired or striking an advertising deal, says company director Fred Wilson.

 

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