Facebook, Internet | featured news

The Circle of Ads: Zynga Using Facebook Ads

When I first saw the headline “Facebook Places Ads on Zynga” on The Wall Street Journal, my mind almost fell into an infinite loop. You see, Zynga is already buying ads on Facebook to promote their games. I had thought that headline meant that Facebook is returning the favor by buying ads on Zynga to bring on more users.

Nope.Turns out Facebook is testing out their own ad network on Zynga. Yes, looks like Facebook will be launching an ad network to compete with Google’s Adsense.

 

Facebook Places Ads on Zynga

Zynga

Facebook said it has begun placing ads on Zynga's website, another move by the social network to add revenue sources on the heels of its flawed IPO.

 

Coke Sees a Plus In Advertising on Facebook

Coca-Cola's marketing chief, Joe Tripodi, said that advertising with Facebook probably helps drive sales. The comment marks a powerful endorsement at a time when some advertisers, such as GM, have expressed doubt about putting ad dollars into Facebook.

 

Facebook Scoops Up Face.com For $100M To Bolster Its Facial Recognition Tech

After about a month of speculation, Facebook has finally announced its acquisition of Israeli facial recognition technology Face.com. We’ve heard from multiple sources that the acquisition price was around $100m, with others reporting that the price was between $80m-$100m. (Update: We’re now hearing from a source familiar with the matter that the price was between $55 and $60 million, and that it was a mix of cash and stock. The exact value of the deal will be changing depending on the price of Facebook’s stock.) This is absolutely not an acqui-hire, as Facebook will be taking full advantage of the company’s technology and the advancements it’s made on mobile — perhaps to finally include mobile tagging options for photos.

 

Facebook Readying Location-Based Mobile Ad Product

Facebook Inc., owner the world’s largest social network, says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.

 

Facebook status update: Shares finally higher

Facebook Stock

Facebook Inc. investors might finally be catching a break. The social networking titan's stock snapped three straight weeks of losses since going public May 18. The stock surged 6% on Friday -- above $30 a share -- and closed up nearly 11% for the week.

 

SEC Pressed Facebook On Zynga, Instagram And Zuckerberg's Control Pre-IPO

Facebook Lawsuits

Facebook went public just about a month ago, and on Friday the Securities & Exchange Commission released its correspondence with the social network in the months between its initial filing and the May 18 IPO.

Senh: Zynga makes up 19% of Facebook's revenue for 2011: “Please disclose that revenue from ads shown to users using Zynga apps on Facebook was approximately 7% of your revenue for 2011,” reads the April 10 letter from SEC Assistant Director Barbara Jacobs to Facebook CFO David Ebersman, “and that this is in addition to the 12% of your 2011 revenue derived from payments processing fees related to Zynga’s sale of virtual goods and direct advertising purchased by Zynga.”

 

Facebook to file motion, discuss Nasdaq role in IPO: report

Facebook is set to file a motion to consolidate all the shareholder lawsuits against the social network site, and is expected to place some blame on the Nasdaq for its botched IPO when it files the motion, the New York Times reported Thursday.

 

Facebook privacy vote was dud with a thud

Proving that Facebook should never become a real country, a recent user vote on privacy changes resulted in ... hardly anyone voting. "Hardly anyone" meant 342,632 votes — a smidgen of a smidgen of the social network's 900 million-plus users worldwide.

 

Facebook's Sharp User Growth Appears Over

Facebook

Facebook went public last month on its prospects for growth. But in some areas, the social network's growth rates are already maturing. In particular, Facebook's user growth rate in the U.S. is slowing sharply. In April, U.S. unique visitors to the website increased to 158 million, up just 5% from a year earlier, according to research firm comScore Inc.

 

Subscribe to this RSS topic: Syndicate content