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Sales on the day after Thanksgiving fell from those a year earlier, after stores started their “doorbuster” promotions early in the week and opened for business on Thursday evening.
Put down that turkey leg. It's time to shop. No, really. Stores typically open in the wee hours of the morning on the day after Thanksgiving known as Black Friday, named for the period when stores traditionally turn a profit for the year.
It used to be just called Thanksgiving. Now the day is increasingly called Black Friday Eve or Black Thursday, as retailers double down on ever-earlier opening hours for the kickoff of the holiday shopping season.
When the holiday shopping season kicks off the day after Thanksgiving, retailers can expect to see millions of less frightened, but even more bargain-hungry customers.