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Ford looks to aluminum to slash weight of pickups

Pickup truck buyers are a stubborn lot, or so goes the conventional wisdom. What matters is payload and towing capacity; all else be damned. But recent trends suggest that’s not necessarily the case. The latest generation of full-size trucks now offer the sort of high-tech, high-touch features you might expect in a luxury car. And, perhaps most shockingly, Ford Motor Co. is now selling more than half of its F-Series pickups equipped with V-6s, rather than the classic, heavy-hauling V-8.

 

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