J.j. Abrams, Box Office | featured news

J.J. Abrams’ Super 8 opened to a better-than-expected $37 million at the domestic box office after an aggressive 11th hour marketing blitz by Paramount. Including paid previews on Thursday, the period sci-fi pic has earned $38 million in its first four days.

On a scale of 10, Super 8 pretty much scored an eight by collecting $12.2 million on Friday, according to early estimates. (It also grossed $1 million on Thursday from Twitter-publicized screenings at 324 theaters.) The sci-fi adventure, directed by J.J. Abrams and produced by Steven Spielberg, was never expected to leave the train station with huge numbers, with industry insiders predicting a $30 million opening. But Super 8 is now on track for a debut of about $34 million. The PG-13 movie will likely fall a bit short of the opening gross of the 2008 Abrams-produced monster flick Cloverfield, which gobbled up $40.1 million its first weekend. But for a $50 million film starring a mostly no-name cast, this is still a solid start.

At the Star Trek panel at WonderCon, director J.J. Abrams was asked about the progress on making sequel to their monster hit (ha ha) Cloverfield, which opened last year to set a couple of box office records.