That handsome fellow at left is So-Hi, mascot of the now-discontinued Post breakfast cereal, Sugar Coated Rice Krinkles. The same product had another, strangely beautiful name: Sugar Sparkled Rice Krinkles. It was on the market from the ’50s until 1969, and baby boomers remember it fondly. It was pretty much like Rice Krispies, but covered with sugar.

 

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