Staying Inbounds; The Risk Of Innuendo In Super Bowl Ads

NEW YORK — Sex sells … frozen food dishes? Kraft Heinz’ frozen-food brand Devour is trying to make waves during its Super Bowl debut with an ad taking a humorous jab at one man’s “frozen food porn addiction.” The ad shows a woman talking about her boyfriend’s problem with “frozen food porn,” and says he watches it several times a day and has a hidden stash of photos of food.

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