The coffeehouse chain is embarking on a multimillion-dollar campaign to win over Europe’s coffee aficionados with an upscale makeover of hundreds of stores.
By LIZ ALDERMAN, NY Times: Business
Fri, 03/30/2012 - 7:26am
The coffeehouse chain is embarking on a multimillion-dollar campaign to win over Europe’s coffee aficionados with an upscale makeover of hundreds of stores.