Plenty of consumers know Sears’ iconic Craftsman tool brand. Now they’ll have to get to know its doppelganger. When Stanley Black & Decker bought the Craftsman brand from Sears Holdings Corp. last year, the deal — valued at $900 million — let both companies continue making and selling products under the Craftsman label. That means a Craftsman cordless power drill or red metal toolbox could have come from either Sears or Stanley, depending on where it’s purchased.