ServiceNow CEO Bill McDermottKevin Dietsch/Getty ImagesServiceNow reported a jump in quarterly revenue while profit soared.The company is getting real customers to pay more for generative AI services.CEO Bill McDermott spoke with Business Insider about ServiceNow's practical approach to GenAI.ServiceNow is not a household name. It sells cloud software that handles a lot of the humdrum tasks that make modern companies tick.You could even say it's boring, especially compared to flashy AI companies such as OpenAI.What's surprising is that this deeply unsexy business is kicking butt in generative AI by doing something that some of the more famous tech companies have struggled to do so far: ServiceNow is selling AI-powered products that customers actually find useful and are willing to pay for.On Tuesday, the company reported a 22% jump in quarterly revenue, and said profit soared 44%.