Sony And Disney Marketing Execs On Collaborating With Influencers And Leaning Into Tiktok’s Algorithm

Meredith Woerner, Variety
Wed, 10/16/2024 - 6:34pm

Variety and TikTok held the third annual Variety Culture Catalysts Dinner on Tuesday evening to celebrate marketers across film and television. The night opened with a warm welcome from Dea Lawrence, Variety’s chief operating and marketing officer, followed by remarks from TikTok’s media and entertainment director Reia Davidson. “This is our third year hosting the […]

Topics: variety culture catalysts dinner dea lawrence variety s tiktok s reia davidson tiktok marketing

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Sony and Disney Marketing Execs on Collaborating With Influencers and Leaning Into TikTok's Algorithm
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Sony And Disney Marketing Execs On Collaborating With Influencers And Leaning Into Tiktok’s Algorithm

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