Companies collectively loosen up for one day of the year--April Fools' Day--to tell a single joke and offer a glimpse at the humanity within. If only they applied this comfortable approach year-round, we'd all be better off. Rushed into social media oblivion by the over-development of our short-term frontal lobe, this year's April Fools' pranks--Virgin’s glass-bottom plane, Google Nose, Sony’s technology for pets--are already all but forgotten.