Plain white paper is the archetypal commodity. But that was just the beginning of the challenge for Finch Paper's VP of Sales and Marketing, Tony McDowell. He had a commodity product at a smaller, regional player, in a declining market. As those 1960s icons of strategy, Cheech and Chong would say, "Bummer, man." Dig Deep ...

Topics:  finch paper's vp   sales   marketing   tony   mcdowell   cheech   chong   bummer   dig   deep   commodity   

 

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