Formal studies frequently confirm what everybody already knows. But for science, common knowledge and gut feelings are worthless in the face of cold, hard data. Now we can put another one of Captain Obvious’s proclamations to rest as proven: People probably like new things just because they are new. Researchers at the University of York recently put together an experiment that tested people’s reactions to a “new” technology in an adventure game called “Don’t Starve.” The group played two rounds of the game.